We also had to submit a Facebook meme as the second deliverable for round 2. Our batch mate Pratik Sawant helped us in coming up with a whacky (a bit inundated though :P) one-liner that garnered a huge number of likes on Facebook.
The D-day came soon where we had to go to IIM Bangalore and present our branding plan. We were competing with five other teams from IIM B and all of them comprised of second year students. We sat through a couple of PPTs and realized that some teams had used comprehensive quantitative frameworks as a precursor to the branding plan which made us jittery. We were also the last ones to present. We weren’t too sure of the way our presentation went and we couldn’t gauge much from the judges’ reactions too. We could do nothing but wait. And then we were announced winners for the competition and it was such an amazing feeling!
Apart from the monetary benefits, the competition helped us immensely in learning the formulation and implementation of branding plans and improving our presentation skills.
-Geetika Vasudeva is a first year PGDM student pursuing Marketing at SPJIMR. She teamed up with Shruti Sabherwal and Sakshi Bholowalia for Eximius Bangalore.
Comments